About me

Sam Kauranen

I’m a product designer solving complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail.

My work spans research, ideation, and execution—crafting designs that balance purposeful functionality with intentional aesthetics. If a design lacks functionality or application, it’s just decoration; if it ignores beauty, it’s soulless. I exist in the intersection where purpose and presence meet.

Creative Disciplines

I solve complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail—crafting designs that are both purposeful in function and intentional in form.

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

My Design Journey

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

My Tech Stack

I design with intention, and the tools I use are extensions of that—supporting clarity, efficiency, and craft. They’re not just part of my workflow, they shape how ideas move from thought to reality.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

About Me Image - 4
About Me Image - 4
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's Connect

Whether you’re hiring, collaborating, or just curious—drop a message and let’s talk.

About me

Sam Kauranen

I’m a product designer solving complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail.

My work spans research, ideation, and execution—crafting designs that balance purposeful functionality with intentional aesthetics. If a design lacks functionality or application, it’s just decoration; if it ignores beauty, it’s soulless. I exist in the intersection where purpose and presence meet.

Creative Disciplines

I solve complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail—crafting designs that are both purposeful in function and intentional in form.

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

My Design Journey

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

My Tech Stack

I design with intention, and the tools I use are extensions of that—supporting clarity, efficiency, and craft. They’re not just part of my workflow, they shape how ideas move from thought to reality.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

About Me Image - 4
About Me Image - 4
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's Connect

Whether you’re hiring, collaborating, or just curious—drop a message and let’s talk.

About me

Sam Kauranen

I’m a product designer solving complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail.

My work spans research, ideation, and execution—crafting designs that balance purposeful functionality with intentional aesthetics. If a design lacks functionality or application, it’s just decoration; if it ignores beauty, it’s soulless. I exist in the intersection where purpose and presence meet.

Creative Disciplines

I solve complex user problems through a process driven by curiosity, grounded in strategy, and obsessed with detail—crafting designs that are both purposeful in function and intentional in form.

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

1. Design Strategy

User Research + Testing

Experience Journey Mapping

Market + Product Opportunity Definition

Technology + Innovation Strategy

2. Industrial Design

Concept Development + Ideation

3D CAD + Parametric Modeling

Iteration + Prototyping

Design Validation + Execution

3. ui/ux design

Wireframing + Interaction Design

UI Design for Web + Mobile

Prototyping + Feedback Loops

No-Code Development + Web Implementation

4. Visualization + Communication

3D Rendering + Animation

Pitch + Portfolio Design

Product Branding + Visual Direction

Web + Digital Presentation

My Design Journey

From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Reach Design

2024 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Consultant

Seeley Designworks

2025 - Present

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2025

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Design Intern

Meijer

2024

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

Student

Western Michigan University

2022 - Present

My Tech Stack

I design with intention, and the tools I use are extensions of that—supporting clarity, efficiency, and craft. They’re not just part of my workflow, they shape how ideas move from thought to reality.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Adobe Suite

My core toolkit for visual exploration and refinement—Photoshop, Illustrator, InDesign, and others support everything from concept development to polished communication.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Sketchbook Pro

Where my ideas first come to life—fast, fluid sketching that helps me think, explore, and iterate without friction.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Solidworks

My primary CAD tool for translating concepts into precise 3D forms, ready for refinement, validation, and real-world build.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Keyshot

My tool for transforming CAD into compelling visuals—using lighting, materials, and storytelling to communicate a product’s form, function, and narrative in a single frame.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Mid Journey

My go-to for crafting personalized graphic assets—using AI to create unique visuals that elevate the story, tone, and identity of a project.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Tech Logo

Figma

The thinking space behind my digital work—Figma supports my process from research synthesis to UI clarity and refined presentation.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

Framer

Where design meets interaction. Framer lets me build responsive, expressive web experiences that feel alive.

About Me Image - 4
About Me Image - 4
Portrait of portfolio creator
Portrait of portfolio creator
Portrait of portfolio creator

Hi

Hi

Hi

Let's Connect

Whether you’re hiring, collaborating, or just curious—drop a message and let’s talk.